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Catherine Langman
Scale My Ecommerce StoreEpisodes
Catherine Langman
Scale My Ecommerce Store
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There’s a dilemma that a lot of entrepreneurs find themselves in as they try to launch and grow their business. Entrepreneur wants to grow their business but they don’t know how. They buy a course and spend hours upon hours trying to learn eve
My guest today is Sarah Henney, founder of Outback Linen Co, which is what I would call a women’s fashion label with heart. Sarah only launched her label less than two years ago, but it’s almost exploded in the time since. How on earth has she
Just recently, I started working with a brand owner who I first spoke to about 3 years ago. Back then, she wasn’t keen to invest in learning, instead deciding to try and grow her revenue a bit more first before taking the leap. Fast forward to
Get ready to dive into the moment you've eagerly anticipated! Welcome to Part 2 of our exclusive two-part mini-series, "‘What to do & avoid doing to boost your eCommerce sales in 2024’. is finally here! If you haven’t listened to last week's ep
Do you remember how it felt at the start of your business journey? You’re excited, motivated, energised, ambitious, optimistic. Like you can conquer the world! And here’s how it often feels when you get going: WTF was I thinking? I can’t do thi
In the last couple of months, it seems as though every single digital marketing platform we need to use for our Ecommerce businesses have all been rolling out major updates. And Klaviyo is no exception. And whilst new functionality is designed
If I had a dollar for every time during the last couple of months that I heard an entrepreneur say something like, ‘I haven’t changed anything but sales have dropped off a cliff’, I’d probably make it onto the Rich List. Well, maybe not that, b
Acquiring new customers at a profit, and keeping them coming back again and again, is essential if you want to grow your business. Without it, you won’t have the cashflow or the profitability to sustain your business, because those two things –
Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it’s never without issues along the way… I’m sure we all know the frustration when you invest the time, ener
In the increasingly busy digital landscape we operate in as brand owners and eCommerce businesses, it’s harder and harder to capture the attention of your customers. Think of the last time you spent time on social media. How many pieces of cont
Did your eCommerce revenue drop in March? Or maybe February? When results decline, the common knee-jerk reaction is to assume you’ve stuffed up in some way. That you did something to cause the downturn. Or, to blame poor sales on the state of
Is your business amazing yet? What do you need to do to get to Amazing? This past month has felt a bit chaotic and unpredictable, with things like Afterpay Day promo being a massive high, and then a bunch of changes on the Meta Ads platform des
Do you feel like you’re working your butt off but getting nowhere fast? Like, you’re so busy all the time you could not possibly work any harder or longer hours than you already are. I want to talk about the concept of Return On Effort. Not Re
It’s often the case that entrepreneurs launch their brands feeling as though they’ve done the hard work by actually getting their product to launch. But while designing and manufacturing a product and getting it to market is no small feat, the
One of the hardest things when it comes to planning for growth, is estimating your future revenue and setting goals around how much you’ll grow month on month and year on year. Business owners and leaders crave predictable, profitable growth.
With all this hype and media coverage around Taylor Swift's Downunder Tour, and with all the records this tour has smashed in terms of ticket sales and revenue, it got us thinking about the marketing for such mania. Did you know that the aver
One of the most critical elements of a high converting eCommerce website is the navigation. We know, statistically, that providing customers with a great website user experience is hugely impactful on conversions. With an intuitive navigation,
Most eCommerce brands that are struggling to grow right now are stuck because they’re making this one critical error: They don’t have the right, over-arching growth strategy in place. It’s not that these brands aren’t implementing some ma
While the ultimate aim of an eCommerce business is to generate revenue, the name of the game is TRAFFIC. Without traffic first, without getting eyeballs onto your website, nothing else matters and your business will remain the world’s best kep
On average, eCommerce websites convert at 2-3%, whilst average revenue per website visitor varies from brand to brand. Lately, I’ve been auditing a number of eCommerce businesses who are desperately trying to grow their revenue and profits, to
Without fail, every business has areas where they’re struggling and that impact their ability to grow. If your marketing is inefficient or ineffective, it will also be unprofitable. So not only will you not be growing your business as quickly
One of the biggest frustrations a lot of eCommerce brands struggle with is the constant need to produce creative content. Typically, photography, graphic design and copywriting is not a core skill set, and so it becomes a time-consuming chore
The other day, I read a news article about a 13 year old kid from Oklahoma who became the first person ever to win the video game Tetris. Long believed to be an impossible myth, the player – Willis Gibson – reached level 157 and a score of 999
Most business owners I know are ambitious. They’re aiming to create something significant with their business. But many struggle with goal setting. Either because they don’t know how to do that (without playing ‘pin the tail on the donkey’ with
Ever wondered why some people seem to have a Midas touch in building their business? It’s not just luck; it’s about filling the right buckets – knowledge, skills, network, resources, and reputation – in a specific order. This systematic approa
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