Building great product is everything. Get it right, you'll win beyond your wildest dreams. Get it wrong, and life is painful. I've experienced both. One thing that's been a huge learning lesson as we've built Proof has been how to structure and run our product teams. We've iterated on this cycle quite frequently, and after a lot of failures, we've figured out some great systems to build product quickly and effectively. As a customer-obsessed company, we also have put systems into to place that makes us focus on our customers every day. In this episode, we'll cover everything product — from how we structure our teams to our philosophies on building great, customer-focused software.

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We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!