Robin Wycherley is an Interior Architect and founder of Itu Design, a commercial interior design company in Helsinki, Finland.

Originally from the UK, Robin qualified as an architect and worked for 4 years before moving to Helsinki, Finland.

There he established his own design company, where he has fun designing workplaces for leading global corporations.

Robin attracts amazing clients to his boutique agency despite it's tiny size.Clients include AbbVie, Takeda, Samsung, Lenovo and even the United Nations.Robin describes his company as a 'lifestyle business' - one that has grown to be the right size and shape to suit his personal goals.

And now Robin offers coaching to other designers looking to follow his path through his Optimize Your Design Business programs.

Today we are talking going from Panic Mode to running a Lifestyle Business

We cover

• What is a lifestyle business? 

• Specific challenges that put you in "panic mode" as an entrepreneur and

• Key steps to move from offering ad hoc services to being a clearly defined productized service.

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