In this episode, James is joined by JP Leggett, Founder and CEO at Squivr, one of the leading relationship management and account planning tools on the Salesforce platform.

During the episode, JP shares his story of launching Squivr in a pandemic year through to scaling to over 120 customers to date.  JP speaks of the value of referrals, building a robust partner network and the importance of deep-diving into verticals to achieve maximum impact. JP highlights how B2B marketing has transitioned from technical marketing to storytelling and how brand-building has been key to their success.

James and JP also touch on bootstrapping your start-up, including advice on taking funding and being realistic with timelines to avoid the fundraising treadmill. 

If you are a Salesforce ISV founder with an interesting story to tell, we'd love to hear from you. Send us an email to [email protected] and we'll be in touch.