In this training segment from a Scale With Psychology Accelerator Call, I talk about how innovation is diffused through a market and how you can master market dynamics to create and maintain dominance in your industry. 

The diffusion curve describes how the market evaluates your product or service and ensuing rate of adoption which results in the market share you’re able to capture.

This applies to every single kind of business, in every industry. 

Why this is important: 

If you don’t speak to different market segments based on how they evaluate solutions, you end up wasting a lot of $$$ and time. 

If you don’t up level your positioning and messaging to match the market’s sophistication, you risk becoming obsolete. 

If you want to create a defensible business that makes you immune to competition ,you must incorporate 3 key elements into your brand.