In this episode of the Scale Your Small Business podcast, Brittany Hodak, an award-winning entrepreneur and author of Superfans, joins host Jillian Flodstrom to discuss the importance of customer centricity and how it can help build an army of superfans who will advocate for a business.

Brittany explains the difference between traditional loyalty strategies and creating superfans, emphasizing the need to align everyone in the company around a singular mission.

To access the full video, show notes and resources from this episode, please visit https://scaleyoursmallbusiness.org/blog/.

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