There's been a weird evolution in the wellness industry. 
What was once a market dominated by new age, holistic, self-care has seen a recent rise in hypermasculine, ideology-driven bro science.
Forget Gwenyth Paltrow’s jade vagina eggs, these are health products that advocate eating raw liver, dangerous workouts and tanning your testicles.
In this episode, Nicholas talks to Dr Vyom Sharma about what bro science means for men’s health and how we think about what it means to be a man.
NOTE: Vyom suggests that Bro Science advocate The Liver King is on steroids, a claim that was revealed to be true three days after the interview was recorded!

This is Scamapalooza, a podcast about scams, illusions, and why humans are so easily deceived. For more information on today’s show, check out www.conman.com.au. And if you enjoy the podcast, please leave a review wherever you listen.