Welcome to SBfm25. Today’s podcast is going to be a little unorthodox. Now that I’ve piqued your interest, let me explain. As the school year begins, I’m really excited to share the findings from Year 2 of the School Marketing and Social Media Survey 2019. As a reminder, I’ve conducted the report with my partners, image seven, an integrated marketing communications firm based in Australia. The report was officially launched recently when I was a guest on their podcast, called School Marketing and Communications (SMC). This episode is unorthodox because I am simply releasing the audio of their podcast on my podcast.

In this episode, here’s what we’ll cover:

• Major findings from the School Marketing and Social Media Survey 2019

  • Why Facebook remains the dominant player
  • Why time is still a major issue for school marketers and why it will continue to be an issue
  • Why knowing what your competitors are doing may not be critical
  • Are school marketers following the world of social media
  • The main benefits of social media
  • How school marketers are leveraging their content

• Key changes from last year to this year

  • Instagram is becoming a major social channel for school marketing
  • Is Instagram a good lead nurturing tool?
  • How schools could be using Instagram
  • How Instagram may become a lead retention tool
  • How schools can leverage the aesthetic nature of Instagram
  • Upcoming changes in Instagram that may change how school marketers utilize this social platform
  • Are school marketers using paid advertising?
  • Are school websites mobile-friendly?
  • The area of marketing school marketers what to learn the most about
  • The low-hanging fruit for school marketing
  • The importance of video marketing
  • Why adding captions on your videos is worth the time and effort
  • The impact of 5G
  • The power of live video

• Predictions for the future of school marketing

  • Are we seeing the return of organic marketing?
  • What changes will we see on Facebook, Instagram and WhatsApp and what will come out of those changes?
  • Will TikTok become a new social platform for school marketing?
  • Will school marketers become better at targeting?
  • Will there be more apps? Will tools become stronger for school marketers?

Links and resources mentioned in this episode include:

image seven

Get your copy of the School Marketing and Social Media Survey 2019

The School Marketing Journal

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