The first lesson you learn from real estate is if you don't knock on doors, hit the phones, and talk to people, you're not going to get any business. When you're starting, no one knows and no one cares you're an agent, so you've got to find a way to generate that business. On today’s show, Rondi Lambeth brings on Gus Munoz Castro to talk about how you can convert leads into actual clients. Gus is a Facebook conversion expert who helps companies throughout the United States convert Facebook leads into actual clients. Gus also emphasizes the importance of building relationships through following up, educating, and providing value to people to the conversion game.