41. Brian Wieser on the Dynamics of Media Buying
Released Wednesday, 12th April 2023
Good episode? Give it some love!
41. Brian Wieser on the Dynamics of Media Buying
41. Brian Wieser on the Dynamics of Media Buying
Wednesday, 12th April 2023
Good episode? Give it some love!
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Brian Wieser, Principal of Madison and Wall, joins Michael Beach to discuss the challenges of regional allocation for national brands and the importance of focusing on value over cost in the video ad industry.
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