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It’s New 2/3: Google algorithm changes for AI Search, crawling challenges, ChatGPT is more visual and Google Ads

It’s New 2/3: Google algorithm changes for AI Search, crawling challenges, ChatGPT is more visual and Google Ads

Released Tuesday, 3rd February 2026
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It’s New 2/3: Google algorithm changes for AI Search, crawling challenges, ChatGPT is more visual and Google Ads

It’s New 2/3: Google algorithm changes for AI Search, crawling challenges, ChatGPT is more visual and Google Ads

It’s New 2/3: Google algorithm changes for AI Search, crawling challenges, ChatGPT is more visual and Google Ads

It’s New 2/3: Google algorithm changes for AI Search, crawling challenges, ChatGPT is more visual and Google Ads

Tuesday, 3rd February 2026
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Today we covered Google on if algorithm or policy changes happened because of AI Search. Google also spoke about the top crawling challenges of 2025.  ChatGPT is now showing top stories and visual knowledge panels.  Google stop preselecting PMax in Shopping campaign setups. And I went off on Bing’s multi-turn search feature.


0:00 - Introduction

1:24 - Google algorithm and policy changes with AI Search

3:58 - Google’s top crawling challenges of 2025

5:53 - ChatGPT gets more visual in responses

7:57 - Google stop preselecting PMax in Shopping Campaign setups

8:46 - Multi-turn search in Bing

10:17 - Conclusion


A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein o SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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