For the latest in the Secrets for Scaling series, we talked to Mikael Söderlindh, Co-Founder and CEO of Happy Socks. Happy Socks has 12,000 retail accounts selling socks in 90 countries. On top of that, they have 30-something Happy Socks concept stores and are expecting to sell over 40 million pairs of socks in 2016! And, they’ve added underwear to their product line this year, which will also increase sales considerably. Hear more about their journey and lessons learned in this episode!