When Michael Nuciforo and Rob Crocitti were running late to watch a football match in Melbourne they asked themselves, ‘wouldn’t it be great if we could slip $5 under someone’s door and park in their driveway?’ That idea became the basis of their successful startup, Parking Hound. This podcast documents their start-up journey and how they took this random idea and turned it into a rip-roaring success.

In this episode, Michael reveals:

• How they came up with the idea for the start-up and the steps they took to get it off the ground
• The challenges of leaving full time work and the mindset required for success as a start-up entrepreneur
• The guerrilla marketing techniques they used to convince homeowners to place their vacant driveways up for ‘rent’
• The technical hurdles they faced in getting council approval and how they overcame the bureaucratic nightmare of red tape
• How to conduct market research to test the veracity of a new start-up idea
• How to create a useful business plan that acts as a blue print for success and helps everyone in the team understand what’s going on
• The marketing secrets they used to get customers to engage with their service
• The key qualities they needed to acquire that helped them manage costly set-backs and disappointments
• The creative ways they dealt with new competitors entering the market

Website: https://www.parkhound.com.au/

Facebook: https://www.facebook.com/parkhound

Twitter: https://twitter.com/Parkhound2013

Google+: https://plus.google.com/114920602655058934149

Instagram: https://instagram.com/parkhound#