Challenges facing agencies and brands in the e-commerce world. From the impact of app usage on website performance to the importance of ethical business practices, we explore the secrets to success.
In this episode, Jordan West and Ben Sharf, co-founder of Platter, they get into the challenges and misalignments in the e-commerce industry, particularly in relation to app usage, pricing, and improving cost-effectiveness for brand owners. Ben shares his perspective on ethical agency practices and the unique solutions offered by Platter to address these industry issues.
Listen and learn in this episode!
Key takeaways from this episode:
Recommended Tools/App:
Platter: https://www.platter.co/
Today’s Guest:
Ben Sharf is the co-founder of Platter, a company offering a theme and app bundle with white-glove implementation to enhance profitability on Shopify storefronts. During the episode, Ben expresses frustration with agencies moving brands to Headless architecture to control operations and profit without considering ethics. He advocates for ethical agency practices, stating that Platter focuses on education, integrity, and efficiency.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.
SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.
Learn more here: Subsummit
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