Aaron has successfully started and scaled two multi-million-dollar companies, each with over 125 employees. A few years ago, his second successful start-up, Home Care Pulse®, began to hit the ceiling and that’s when he discovered the Entrepreneurial Operating System®. 5-years after implementing EOS, Home Care Pulse has become a powerhouse in the home care industry, employing hundreds. Aaron is now a trained Certified EOS Implementer®, helping leadership teams create a lasting vision that is shared by all, gain traction on their vision by instilling discipline and accountability throughout the organization, and help build a healthier, more cohesive leadership team.In this episode, Jacob had the chance to interview Aaron Marcum. Aaron shares his entrepreneurial journey, which began with a successful home care agency and later included launching a data analytics company. He discusses the challenges of juggling multiple ventures and how he eventually prioritized well-being in his life, leading to personal and professional growth. Aaron's transition into cycling became a transformative outlet, and he emphasizes the importance of being present in various aspects of life. He also highlights his exploration of positive psychology and its application to helping entrepreneurs achieve a thriving balance between their personal and professional lives. Aaron's upcoming book, "Entre Thrive," combines positive psychology principles with entrepreneurial insights to help others flourish in both realms.The episode explores themes such as the "good life" mindset, reframing life experiences, and the significance of understanding one's "why" when contemplating entrepreneurial transitions or exits. Aaron provides valuable advice for entrepreneurs, emphasizing the need to be open about personal and financial goals and the potential for growth and impact in the next phase of life. Overall, the conversation offers insights into entrepreneurship, personal development, and achieving a fulfilling and balanced life.Here’s what to expect this episode:Entrepreneurial Journey: Aaron Markham shares his 21-year entrepreneurial journey, including his initial success with a home care agency and the launch of a groundbreaking data analytics company for the same industry.

Balancing Act: gain insights into the challenges of balancing personal and professional life as an entrepreneur. Learn the importance of being present and how it positively impacted both aspects of his life.

Positive Psychology: Explore the concept of positive psychology and its role in helping entrepreneurs thrive. Aaron shares his journey into the field and how it became a significant part of his life.The Good Life Mindset: Delve into the idea of the "good life" mindset, emphasizing the importance of framing life experiences and finding meaning and purpose, even in challenging circumstances.Advice for Entrepreneurs: Aaron offers valuable advice for entrepreneurs contemplating exits or transitions, emphasizing the need to understand one's "why," be open about personal and financial goals, and recognize the potential for growth and impact in the next phase of life.Connect with Aaron Marcum:https://www.eosworldwide.com/aaron-marcumConnect with Jacob Koenig:https://woodbridgegrp.com/Learn more about your ad choices. Visit megaphone.fm/adchoices