Value is imperative.
It’s a concept I’ve written about, spoken about, and trained leaders on. Value is an essential component of the Straight Talk Framework. And now I offer a 300% value guarantee for the Straight Talk Leadership Experience.
Let me explain why I’m offering it and how it works. Just this brief intro is useful to apply to other pressing issues you are facing. Or join us in the Straight Talk Leadership Experience to learn more.
It’s not a gimmick.
It’s leading by example.
I want to make sure that engaging with me and doing the necessary work to get results has little to no risk. In fact, I want the opposite – a remarkable growth in value. Working with me is a no-brainer.
Consider Branden’s experience from Cohort 1:
The Straight Talk Framework has saved me hours, weeks, potentially years worth of time properly positioning security initiatives inside companies. The biggest value of the system for me was using the framework to open a dialogue with the business to really learn what was important to them. It also provided a vehicle for education and communication, allowing me to find ways to enable the business securely instead of playing a game of security cat and mouse. Dr. Branden Williams , Director (SVP), Security
That’s why we estimate the value. We measure it. And I guarantee it.
I know value is still an elusive concept for many. Learn more with the videos in the Build Your Foundation free resources section. I have three goals for this piece:
This is a basic introduction. Consider it the starting point for a conversation. I’m developing deeper insights on estimating and measuring value. I’ll continue to share as I learn.
Value is imperative. Just as important is knowing when you’ll realize the benefit. Here is what I share with leaders when it comes to assessing options using value:
This is where folks tend to get tripped up a bit. I’m not suggesting a complex cost-benefit analysis. Don’t waste time on a return on investment or other method. While they have value, place focus on answering a simpler question:
Do we increase value by investing in this approach?
We need to invest in things that create value. Period.
And that’s our approach to explore the value of the Straight Talk Leadership Experience. And how/why I offer a 300% value guarantee.
Let’s dig in.
It’s an offering designed for busy leaders to learn by doing and includes:
The current market value for a course like this is around $6,000 per person. Most people agree. Actually, no one disagrees.
On one hand, then, it seems like I’m heading in the right direction. On the other, I want to make sure that anyone who works with me walks away better than when they started.
That means we need to go a step further. We need to include the value of your time.
When I ask, most people don’t know.
Learn how to calculate the value of an hour of your time in the free Value of Your Time video in the resources section. Once you learn, it takes about a minute. For now, I have some basic ranges prepared.
Once we know the value of your time, we can calculate the cost of participation. The Straight Talk Leadership Experience expects an investment of 5 hours per week. Over six weeks, this adds up to 30 hours. Let’s expand that to 40 hours to be safe.
It’s worth noting that half of the weekly hours focus on solving pressing issues. But to make the case more convincing, we’ll just stick with the 40 hours.
The value of an hour of your time defines your participation cost:
The course investment is $6,000. A reasonable participation cost is $4,00. The total investment into the Straight Talk Leadership Experience is $10,000.
Based on my guidance for making value selections, that means:
That’s one of the key steps in the Straight Talk Leadership Experience. Measure What Matters (video) to:
Consider measuring both personal impact and the broader multiplicative benefit. The Straight Talk Framework helps reduce the friction eroding value. When you take the friction out, build connections, and solve problems… you increase value.
Some ways to measure immediate personal benefit:
Note: $30,000 of expected benefit is only 300 hours of time at $100/hour. That works out to a few hours a week and the program paid for itself.
While that might seem like a stretch, it isn’t. We waste a lot of time – sometimes by habit, sometimes by situation. Until we are aware. Then we can reclaim our time. Improve your daily routine. End wasteful programs, focus on solutions that create value.
Here’s an example from a few years ago. A team of 7 was wasting over $600,000 per year. They were using inefficient processes and chasing false positives. They were enjoying the risk catnip, but falling behind.
Once we calculated the value of the hour – and a loaded average for the team, we put a price to the problem. New technology and better processes paid for themselves in 90 days – with value to spare.
And that’s just looking at time.
Think about the benefit of taking the friction out of:
We can work through the 5 Lenses of Value together to come up with the right mix for your situation.
Investing in yourself is always a smart play.
If you do the work and engage in the coaching, I want to make sure this pays off – at least 300%. Whether you use your own dollars or your corporate account.
At the start of each experience or engagement:
We keep tabs throughout the course and beyond.
Cohort 1 smashed this. Most reported earning the value back before the end of the course (better than 90 days). It got me fired up!
I want to make sure every cohort gets a remarkable return on value.
But I want to take away any personal risk you have. And help reduce any organizational risk. You have my pledge to make sure you’re better as a result of working with me.
It’s an interesting journey to create something from scratch. More so when you offer it to the marketplace. Something new is novel, but it also introduces risk.
Sometimes it takes an imagination to apply it to your situation. It’s easier to sit back and wait for someone else to jump in – and then learn from their experience.
And I get it.
That’s why the first cohort or two get a lower price. I recognize– and honor– that they are investing in me as much as I am in them.
Each cohort then offers me insights on how to improve. I capture proof, testimonials, and gain clarity in what matters to other people. Engaging in the early cohorts is valuable to me. I’m meeting that value with a reduction in the market price.
Each time gets better, and a bit closer to the market value of $6,000 per person. Which is still backed with a 300% value guarantee and something I’d spend my own money taking.
The post How the Straight Talk Leadership Experience 300% value guarantee works appeared first on Security Catalyst.
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