Keith Villa’s jump from craft beer to cannabis infused beer 

Keith Villa created Blue Moon in 1995 while working at Coors Brewing Company. Blue Moon became a massive success and changed the brewing landscape forever. After three decades of brewing, Villa and his wife, who has a background in civil engineering, leveraged their knowledge to create Ceria Brewing, a Colorado-based cannabis infused beer company, in 2017. In this episode of Seed to CEO, Villa shares: 

• How he and his wife came up with the idea for Ceria 
• How they conducted market research 
• Complying with trademarks 
• How they developed formulations  
• Why they partnered with a co-packer. 

Who is Keith Villa?

Keith Villa is the co-founder of and brew-master at CERIA Beverages Company, which makes cannabis infused non-alcoholic beers, as well as non-alcoholic. Before launching CERIA in 2017, Villa spent more than 20 years as the master brewer at Blue Moon Brewing Company, which he founded in 1995. Blue Moon became a pioneer in the craft beer world. Villa got his start with Coors after getting doctorate in brewing from Vrije Universiteit Brussel.