Does our guest this week, Mark Herschberg, have the authority to talk about fundamental problems with books (and subsequent learning models)?

Well, he's an MIT grad and current professor — so, clearly, Yes.

And he's here to tell us a bit more about the problem, his research, and his several solutions.

- - -

[5:01] - “My writing process was a little chaotic — it was just a jumble of notes. But as it grew…”

[8:14] - “Most nonfiction books are way too long. It’s one idea that’s about 40 pages, and then you beat it to death for another 150.”

[11:39] - “The book is one part of a larger strategy for your business.”

[16:44] - “The fundamental problem (with books) is that where you READ information isn’t where you NEED information. … So how do we connect the two?”

[19:12] - “Brain Bump is a cross between a book summary app, a flashcard app, and a daily affirmation app.”

[23:18] - “This is PULL media, (not PUSH media). We are letting users PULL to them what’s most relevant. It creates a better connection. And that builds your brand.”

- - -

You can follow along on Mark's mission(s) here:

-If curious about the book: thecareertoolkit.com

-If curious about the Brain Bump app: brainbumpapp.com

-If interested in the future of media: Cognoscomedia.com