In this episode of InkSoft’s SellMoreMerch Podcast, I share one of the most important sales lessons I’ve learned. 

Listen now to hear how:

• You can use ‘anchoring’ to help guide prospective customers in the sales process.
• You should use confidence as a simple way to reduce risk and establish trust.
• You can (and should) open the door to differentiation. 
• You can move away from ‘pricing’ onto other important buying considerations.

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