This episode talks about a marketing strategy for growing sales. A strategy that influence customers' buying behaviour. This is sales promotions, this strategy helps businesses create a demand and influence customers' switch brands. There are different two types of sales promotions:1. Monetary Sales Promotions2. Non-monetary Sales Promotions

This explores the what, why, when and how about sales promotions. Podcast is hosted by Sivenathi Mbebe. Engage with us on social media @SellersSpace on Twitter or @SivenathiMbebe across all social media platforms.