How long will it last and just how severe will it get? This economic downturn trigger layoffs and prompt some salespeople to panic. Now is not the time to panic, now is the time to be checking your sales activities, sharpening your sales pitch and using solid sales principles. The economy will change and since we have no clue when it will thrive again the only choice is to adapt. Knowing how to sell in a recession will be vital to keeping businesses in business. Are You an Ordertaker or a Rainmaker?