Brent and Shari sit down with the remarkable Lisa Magnuson, a powerhouse in strategic, complex sales who has built her career—and her business—on helping organizations land the massive, game-changing deals.

Lisa Magnuson brings a blend of warmth, wit, and serious strategy to everything she does, from her free-range childhood in Menlo Park to leading top-performing teams at Xerox and now, consulting for sales leaders looking to win their “5x deals.” The discussion is anything but a typical sales interview. Instead, it’s a heartfelt, candid exploration of what actually creates sales success: discipline, strategic thinking, genuine curiosity, and the magic that happens when we show up as our full human selves.

Together, the trio unpacks why training efforts so often fall flat, how real change and growth depend on consistent leadership and culture, and the underestimated power of showing up authentically—whether in a win room, a training session, or just a simple conversation. Expect plenty of stories, practical wisdom, a few laughs (and even some banter about forts and laminating napkins), all rooted in a shared belief that selling may not be everything, but bringing your “something”—your own secret superpower—makes all the difference.

👤 Connect with Lisa Magnuson:

✅ Website: https://www.TopLineSales.com

✅ LinkedIn: https://www.linkedin.com/in/toplinesales

👤 Connect with Selling Isn’t Everything:

✅ Official: https://SellingIsntEverything.com 

✅ YouTube: https://www.youtube.com/@SellingIsntEverything 

✅ LinkedIn (Shari): https://www.linkedin.com/in/sharilevitin

✅ LinkedIn (Brent): https://www.linkedin.com/in/brentadamson 

✅ Brent’s Latest Book, The Framemaking Sale: https://www.theframemakingsale.com/ 

Selling Isn’t Everything is produced by Chris Stone at Cast Ahead:  https://CastAhead.net