With Black Friday and Cyber Monday behind us and the holiday season upon us, we'll dive into what's worked and what hasn't worked when it comes to running a sale on your WordPress plugin.We're excited to welcome special guest Scott Bolinger, co

Reducing Churn

Nov 2nd, 2018 1h 2m

On this, the spookiest of days, we'll be reviewing the topic which haunts all of us: churn. The dreadful truth is that customers are vanishing every single month. And when studies suggest that acquiring a new customer costs on average five time

Plugin Acquisitions

Jun 5th, 2018 1h 3m

Maybe you don't have time to maintain it anymore, or maybe you want to move on to another plugin or business altogether. How do you go about selling your WordPress plugin to someone?Brian Hogg and Kyle Maurer (support tech at Easy Digital Downl

Supporting Plugins

May 4th, 2018 1h 3m

One of the greatest fears of releasing a plugin (free or premium/pro) is support. Will it take over my life? How do I handle it efficiently? How do I make the most out of it? Kyle and I share lessons learned and helpful tips on the subject of s

Marketing WordPress Plugins

Mar 21st, 2018 1h 8m

In the early days of WordPress, marketing premium WordPress plugins was not complicated or particularly difficult. Competition was minimal and every new product was able to stand out and get noticed. Today, everything is different, so how do yo

Pricing and Pricing Models for WordPress Plugins

Jan 31st, 2018 57m 28s

Are you currently selling or considering trying to sell premium WordPress plugins? If so, you may have noticed that there are actually a variety of ways to monetize commercial plugins for WordPress and determining which model is best for you ca

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