In this podcast, Selling to the Masses’ Matt Fifer visits with Steven Pack, Inventor and Co-Founder of KoalaSafe from Sydney, Australia about the joys and challenges of creating, funding and producing his product. KoalaSafe creates a new wireless network in a home to set time limits for internet usage, block designated sites and apps, and provide usage analytics for parents.

A former software engineer, Pack created Koala Safe after his sister challenged him to find a solution to manage her son’s obsession with playing Minecraft. Following a successful Kickstarter campaign (raising $72,000 in US dollars), the company has been navigating the complexities of designing and manufacturing — and Pack is now planning a trip to Silicon Valley to pursue seed funding.

Selling To The Masses helps great consumer products get and stay on the shelves of the country’s top retailers by harnessing the consumer product marketing expertise that has amassed in Northwest Arkansas. With five retailers headquartered here and nearly 1,400 consumer product companies with a presence in the region, including 125 of today’s Fortune 500 companies, Northwest Arkansas is the ‘Silicon Valley’ of consumer product innovation and marketing.