You know that a faster loading page is going to rank better on a search results page. The search engines care about speed and performance and use page load time as a ranking factor. So, SEOs are accustomed to making recommendations that will reduce load time. But have you ever wondered why these issues happen? Or how the recommendations work? An informed SEO is a more effective SEO, and on todays show, BCIs Director of Software Development Aaron Landerkin explains the pipeline of a page load. He outlines the three locations in the pipeline where speed optimizations occur and prioritizes the changes so an SEO can get the most bang for their buck. Also on the show, Bruce Clay and Duane Forrester review the big news out of Google and Bing this week regarding ranking factors and machine learning.