This show is packed tight with SEO strategy from industry leaders! BCIs Social Media Editor Kristi Kellogg interviews Duane Forrester, Marshall Simmonds, Sha Menz and Casie Gillette on SEO hot topics. Simmonds, Menz and Gillette all of whom were speakers at SMX West 2016 earlier this month share their thoughts on the future of links and linkless attribution; the difficulty with attribution and understanding referral traffic; broad SEO knowledge vs. niche expertise and why Google Web Console Users want more than 90 days of search analytics data. At the end of the show, Bruce Clay weighs in on the desire for more data, as well, and Virginia Nussey shares one reason a Googler recently gave for not proving 90+ days worth of data.