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The SEO Rant
SEO Rant PodcastEpisodes
The SEO Rant
SEO Rant Podcast
A weekly Technology podcast featuring Mordy Oberstein
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Episodes of SEO Rant Podcast
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What does offering services look like in the modern web? Good question because it is not the same as what we've been used to as SEOs. Tune in as Jonas Sickler of Tarakeet joins the SEO Rant Podcast to discusss: * Why AI changes the nature of
Uberall's Krystal Taing joins the SEO Rant podcast to share her thoughts on the content that small and local business owners should be creating: * Why Krystal thinks video content should be one of the main focuses of local businesses * Why
Lisa Schneider joins the SEO Rant Podcast to explain how we (men) can all be doing better (myself included) when working with women in tech!
What content myths are being perpetuated and which ones should SEOs avoid the most? Missive Digitial's Himani Kankaria joins the SEO Rant Podcast to share her top content creation myths:* Why every piece of content does not need to drive conv
How can you grow your SEO career? What mindset and attributes do you need? Crystal Ortiz joins the SEO Rant podcast to share her outlook:* How the nature of SEO and digital marketing forces you to adapt or fall flat* Why creating knowledge
How can SEO agencies produce value for their clients? Nitin Manchanda joins the SEO Rant to talk SEO agencies and client satisfaction:* How to drive client communications that help drive organic success* How to tackle client expectations th
Does focusing too heavily on immediate ROI negatively impact long-term digital marketing success? LANC Marketing's Stephanie Pryor joins the podcast to share her outlook:Why pushing conversions too hard can have negative brand, and even SEO,
Is E-E-A-T a ranking factor? Erika Varangouli joins the SEO Rant Podcast to solve this question once and for all... not really. Instead, we chat about:Even if E-E-A-T isn't a ranking factor how does it "factor" into the SEO equation?Does it
Is there real value in making SEO accessible to business owners or should SEOs hold their cards (and their money) close to their vests? Crystal Waddell joins the SEO Rant Podcast to give her take on democratizing SEO. * The possibilities SEO
How important is it for SEOs to have wider marketing knowledge? Ray Martinez shares his insights: * Why being top of mind is going to be more in focus and how SEOs need to adapt * Why SEO without qualifying leads and lead costs misses the m
SaaS Solutions seem to have a hard time getting some good marketing momentum. Why is that? SEO Testing's Ryan Jones joins the SEO Rant to offer his take: * Why SaaS companies often show a lack of content strategy * The propensity of SaaS co
Celeste Gonzalez joins the SEO Rant podcast to share her thoughts on the value of SEO testing in the local space. * Real examples of what SEO testing without massive data looks like* How to sell a client on SEO Testing * Why SEO intuition
Ahref's Patrick Stox joins the SEO Rant podcast to share his take on how AI and SGE will impact SEO tools and the industry overall. * How SEO tools will need to adjust to an SGE world* Can SEO tools effectively integrate AI in a meaningful
With so many SEOs complaining about the Helpful Content Update demoting legitimate sites from the top of the SERP we ask: Is there really a problem with the Helpful Content Update?Rohan Ayyar joins the SEO Rant Podcast to separate the legitim
SEO isn't a mundane process that can be boiled down to a checklist or cheat sheet. The best SEOs problem-solve and have a conceptual understanding of Search. Sarah Presch joins the SEO Rant podcast to share why critical thinking matters so much
Listen in as Pedro Dias and host Mordy Oberstein discuss the balance between honesty and courtesy and how it can impact the SEO conversation. As etiquette evolves is it important to ensure both civility and integrity are maintained. Having hone
Google's "Discovered- currently not indexed" - is it a simple indexation status or is it much more? RickeyRoo's Melissa Popp joins the podcast to explain what the status of your indexation says about your site's quality. * Why looking for pag
Google has come a long way from where it used to be and is far more communicative about its Google algorithm updates but is it enough? Caitlin Hathaway chimes in on: *Why Google updates are hard for SEOs *The case for Google being even more
When and where can you use AI-written content? It depends. One thing is certain you should be cautious. Ashwin Balakrishnan joins the SEO Rant to discuss the downside of over-relying on AI written content: * What AI lacks that makes it a terr
Do SEOs need soft skills to succeed? Russ Macumber joins the SEO Rant Podcast to share his thoughts on why soft skills for SEOs matter more than many think:* Why SEO communications are quite nuanced * The power of identifying client communic
What does it mean to be an LBGTQ+ ally if you're in the SEO community? Sarah McDowell stops by to share her thoughts: * Why brands should not fake their support for the LBGTQ+ community * Why being an LBGTQ+ ally is just good marketing * Wh
Rank tracking is a go-to practice for nearly all SEOs but that doesn't mean it's not without its problems and idiosyncracies. Jason Pollack (SEO manager at NBC Universal) and Gaby Alias (SEO specialist at Peacock) share their thoughts on rank t
Should you be testing your SEO efforts? What if I told you probably already are? Logan Bryant joins the SEO Rant Podcast to share his thought on SEO testing:* How and when to do SEO testing* How to measure SEO testing and when every SEO tes
Programmatic SEO can be great but are there gaps you need to be wary of? Anna Uss joins the SEO Rant podcast to share her thoughts on programmatic SEO: * What is programmatic SEO and what makes it unique? * When should you use programmatic S
In the world of AI content generators making your content memorable is more important than ever. Lily Ugbaja joins the podcast to share her thoughts on making content more memorable for greater brand equity on the SERP:* How will AI-generated
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