Graeme Knight
SEO Success For Small Business Owners
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Graeme Knight
SEO Success For Small Business OwnersEpisodes
Graeme Knight
SEO Success For Small Business Owners
Good podcast? Give it some love!
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Episodes of SEO Success For Small Business Owners
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#055: In this episode I talk a little about how SEO distributes your marketing assets even if they aren't very good! It can happen that a seemingly failed SEO campaign worked really well - it's just the company doesn't actually sell a product o
#054: In this episode I talk about where the finish line is with SEO. Should you stop at a particular point, or is it more like adding cash to investments - growth over time? Drop me a line anytime at: [email protected] me at New
#053: In this episode I talk about website URL structure, whether it actually helps with SEO and why we should keep a simple structure so we don't lose our visitors or stop them sharing our content.Drop me a line anytime at: graeme@newroutedigi
#052: In this episode I discuss how to rank your website in a niche market. That's a market with little or no visible search traffic! How on earth do you rank and get phone calls if it appears no one is looking for you?Listen to this episode to
#051: In this episode I talk about two tactics you can use to show your expertise. It doesn't matter whether you run a tree care company, are an endodontist or sell tap dancing lessons - doing these two things can help persuade people who are r
#050: In this episode I discuss why it might not be fair to blame your SEO for a lack of phone calls or sales! All this online business stuff is complicated! And there are lots of facets to being successful. Maybe Direct Response Marketing is s
#049: In today's episode I talk about the struggles we all have in lead generation.There is one channel that many of us don't leverage enough and it can make a huge difference in the growth of a business. Listen on to find out more about this o
#048: If you have an old website and you want to re-vamp it and get your designer to create a new modern whizzy website, be sure not to make this HUGE mistake! It just might cost you your business!Drop me a line anytime at: graeme@newroutedigit
#047: Oh gosh! Aren't we all so completely inconsistent? And we complain about no traffic, sales or phone calls too!Well, I'm guilty of being inconsistent, that's for sure! And when it comes to content - if it's not out there... then it's not h
#046: In this episode I share a little story about outsourcing content creation and what can go wrong - especially with the advent of AI tools like ChatGPT.Find Originality.ai right here!Drop me a line anytime at: [email protected]
#045: In this episode I give a basic introduction to backlinks and why they are important for your website.Backlinks are hard to get but they are an important part of your SEO effort. They can push your service pages and blog content up in the
#044: Just what does it take to make a real-world article rank number one in Google?In this episode I talk about a fun case study that myself and my friend, Trudy Rankin, have been conducting for her website The Menopause Effect.I did the SEO a
#043: In this episode I talk about how to distill your content strategy (outlined in episode # 42) into a content brief for your writer (even if you are the writer). The content brief is the last stop in the journey to creating an amazing blog
#042: In this episode I discuss how to create a very simple content strategy so that you can understand a little about the search results for the keyword you are targeting and what you should write BEFORE you write it!Drop me a line anytime at:
#041: In this episode I consider the relationship between keywords, blog posts (and other content) and the buyer's journey. If you are trying to sell services or products and not having any luck, maybe you are selling to someone who is not yet
#040: Episode 40 is a bit of a milestone and I'm so happy in this episode to talk you through a simplified keyword research approach using ahrefs SEO tool.You want to be a blogger or you are a small business owner who doesn't want to become and
#039: This is a bit of a whirlwind episode with lots of buildup for the next few episodes. Realizing I was just about to record episode 40 got me to thinking about how I could improve things for the podcast, my website and of course YOU, going
#038: Google recently release a best practices guide on how to use links in your website. In this episode, I break down the guide in simple language. It basically comes down to common sense, but it's always worth being aware of Google's latest
#037: Oh my gosh! Robots are taking over the World! Or are they? In this episode I finally 'break down' like everyone else and give my thoughts on AI generated content and ChatGPT. Should you use AI to help you create content or not? And what d
#036: In this episode I explore the concept of the Long Tail Keyword - or Zero Search Volume Keyword!How can you rank a website and get traffic when it seems you can't find easy industry specific keywords? Listen and find out!Tools I mention in
#035: In this episode I dig into the process I recently used for creating a website for a client who didn't know entirely what they wanted!If you're a new business you might not know exactly who your ideal customer avatar is, exactly what you a
#034: It's very common that websites look great but have less than enough substance, but one thing that everyone seems to add as an afterthought are page titles and descriptions!Titles and descriptions are short pieces of text that have the pow
#033: In this episode I do a super quick review of a rather neat SEO tool that I believe is a good cost effective option for a small business owner. SEO tools can be really expensive! I needed to find one that I could do quick scrappy work in a
#032: In this episode I talk to online and content marketing expert, Andrew Vachon about what he's doing now, marketing trends he's seeing in the market place, and I'll also be asking him for hints and tips on how small business owners can conn
#031: In this episode I take you through a little case study to show you how we ranked a single page in the top 10 of Google in a short amount of time.We a quick tour of the SEO Audit, Keyword Research, Content Strategy, Content Brief and Compe
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