We know you’re here for SEO tips so today we double down on an area overlooked by all too many: content creation.

Maybe you want to create your own content but you need some tips to help you sharpen up your writing.

Perhaps you want to outsource your content creation but you want to know what you’re talking about when you’re hiring a writer.

Either way, grab a copy of Everybody Writes, a great primer on writing copy that converts.

 Don’t have the time for that?

Put the tips covered in today’s podcast into practice and see a huge difference.

All you need to do is think about the following simple markers: 

·       Know your audience

·       Write as if you’re talking to a friend

·       Embrace white space

·       Use the active voice

·       Content should be as long as it needs to be

·       Use Grammarly as a guide

·       Hire a writer but recognize the important of an SEO strategy

Know your audience

This might sound obvious, but you need to be talking to the right people. 

We help a number of recovery centers so we’re producing content targeted squarely at female decision-makers. We’re also ensuring that we make technical or complicated content easy to read for everyone.

That approach is flipped on its head when we’re working with tech companies.

All that counts here is talking to your customers directly and in the way they’re accustomed to being addressed.

 And this brings us to the next point: keep it personal.

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