What’s up, Marketing Geeks!
Are you spending at least a fifth of your marketing budget on B2B awareness ads? If you answered “no”, you’re definitely not the only one. So many B2B companies avoid awareness ads, but we’re here to tell you that it is a solid investment that can yield incredible results.
In today’s episode, Genny and Amine talk about full-funnel advertising that starts with brand awareness and educating “first timers” about their pain points. The sooner you can warm customers up at the beginning of their buying journey, the more likely they will consider your brand when they enter the decision-making stage.
We also talk about why LinkedIn isn’t the only social media platform that you should be focusing on and why gated content has no place in awareness ads.
Why focus on B2B awareness ads:
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Don’t forget to follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related. And lastly listeners, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, or wherever you listen to your favourite shows.
Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.
Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓
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