Today, Genny aims to help listeners wrap their heads around core web vitals,  which are key metrics used by Google to assess user experience on websites.  She breaks down the three core metrics: page speed (measured by Largest Contentful Paint or LCP), interactivity (measured by Interaction to Next Paint or INP), and visual stability (measured by Cumulative Layout Shift or CLS).

Using layman's terms, Genny details what each metric measures and how it affects user experience and SEO rankings. She also offers a few insights on how to improve each metric, such as optimising images and videos, minimising redirects, and ensuring page responsiveness.

The episode emphasises the importance of user experience in website design and SEO, highlighting that Google is increasingly prioritising user-centric metrics. 

Collaboration between marketers and web developers to optimise core web vitals is essential, and will ultimately enhance overall user experience.

So, if you're a beginner to technical optimisation, have a listen to this brief episode!

Check out our other episodes: https://www.geekytech.co.uk/seo-unfiltered-podcast/

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].

Thanks for listening 🤓