Have you noticed a new video tab on LinkedIn yet? Let’s talk about short-form videos on LinkedIn and how it's transforming the way businesses connect with their audience. Join us as we explore this impact on brand marketing and uncover actionab

Serious Social - No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

Nov 20th, 2023 1h

A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game - well for social. In "No Fluff, Just Stuff," we're not just talking theories; we're revealing the nuts and bolts of a Soc

Serious Social - Trends to watch – the rise of the De-Influencer

Apr 5th, 2023 51m 1s

The game is changing with the rise of de-influencing. But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all you

Serious Social - Should Brands Dump Twitter?

Nov 30th, 2022 55m 31s

With 240M active users and the World Cup about to make a splash, is it time for brands to decide about their presence on Twitter. In this episode of Serious Social, Colin Jacobs and Katy Howell debate the ‘Musk’ debacle, the brand safety concer

Serious Social - The State Of B2B Social Media Marketing

Nov 28th, 2022 41m 41s

In this episode, IF CEO Katy Howel is joined by CEO Tim Williams from Onalytica to discuss the current state of the B2B industry. According to our recent poll, 79% of marketers want to engage influencers, but only 13% know how. Listen now to un

Serious Social - The B2B Marketers' Guide To Going Live

Nov 28th, 2022 30m 9s

Going live on social is a critical component to establishing trust brand discovery and a high-value attributed pipeline. In this episode, CJ will explain how to deliver tangible results to your board and have them clamouring for more.

Serious Social - Social that's good enough to eat!

Jan 25th, 2022 25m 45s

On social, everyone loves food content. To cut through, brands in the food industry need to work hard! Join Belle Lawrence with this week’s guest, Swati Deshpande from Fooditude as they dig into some tasty social media best practice.

Serious Social - Bringing the social boom

Dec 15th, 2021 37m 49s

2021 is coming to an end and it's time to get your brand's social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year's successes and forecast 2022's triumphs, dissecting a

Serious Social - China: the social Innovator, opportunity and trendsetter

Dec 2nd, 2021 39m 38s

China is home to the world’s largest social media market, with over 931 million users. In this week's Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China, taking a look at the opportunities, diffe

Serious Social - Big picture marketing + leaky social = Growth

Oct 26th, 2021 28m 5s

In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social as the oil in your engine! Listen now and learn how to fi

Serious Social - Trust the process

Aug 9th, 2021 15m 51s

In this episode of Serious Social, designers Ollie Farnden and Chantal El Bikai discuss the importance of 'trusting the process'. Tune in to find out what it is and how not trusting it will lead to erroneous results.

Serious Social - Back to old school social

Jul 30th, 2021 14m 43s

In this episode of Serious Social, Katy Howell explores how we’re shifting back to some old school disciplines and what tactics and approaches from the past are worth revisiting. Listen now to find out some old social that can be dusted down a

Serious Social - Succeed on TikTok with the IFers

Jul 23rd, 2021 16m 20s

With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and Belle Lawrence outline best pra

Serious Social - Dishing the dirt on data

Jul 16th, 2021 12m 11s

How much do you know about the Apple push for privacy through iOS14 and the effects it's having on Facebook ads? If the answer is "not enough", then this podcast is for you! Tune in to hear from Belle Lawrence as she delves a bit deeper into th

Serious Social - Unlocking social as lockdown lifts

Jul 12th, 2021 10m 40s

In this episode of Serious Social, Katy Howell explores how societal change will impact your brand approach social media as restrictions and lockdowns start to lift. Tune in now to find out what will change, the signs and trends you need to loo

Serious Social - Making your moment marketing meaningful

Jul 2nd, 2021 16m 11s

This episode of Serious Social is all about moment marketing in social media. The people and brands that capitalise in the moments are rarely being agile and doing it off cuff. It can all be done ahead of time. Join CJ and discover how to make

Serious Social - What the F? Best practice for Facebook marketing

Jun 25th, 2021 14m 21s

In this week's Serious Social Live, Belle Lawrence covers off all mistakes you can avoid making with Facebook marketing, from not setting up a Business Manager, to getting locked out of your account! Tune in and discover some of the best practi

Serious Social - Author’s voice: what we’ve learned from our new report, the CMO outlook report?

Jun 18th, 2021 23m 39s

In this week's Serious Social Live, Colin Jacob is joined by Graeme Stoker, Integrated CX Senior Campaigns Manager at NUTANIX and contributor of our CMO Outlook Report, to explore and debate the insights of the report and how it will influence

Serious Social - The Long and Short of It

Jun 11th, 2021 27m 2s

To celebrate the launch of our Technology CMO outlook report, Katy Howell joins forces with co-author, Kathryn Strachan, MD at Copy House, to share highlights from interviews with technology marketers and talk about some of the trends, tactics

Serious Social - Sizzling stats and what to do with them

Jun 4th, 2021 16m 36s

It’s BBQ season! And we’ve uncovered some sizzling opportunities for brands who want to reach the grilling parties - from equipment to meat-free choices, Brandwatch has come through for us and we’re ready to share some with you. In this episode

Serious Social - A rapid-fire discussion of how to brief for social media

May 28th, 2021 16m 44s

Crafting thumb-stopping social creatives is hard, but it’s even harder if your briefs are too vague, or even worse, too prescriptive. IF Account Manager Laurens Grisel is joined by Digital Designer Ollie Farnden, taking you through the do’s and

Serious Social - Proving the value of social to your boardroom

May 24th, 2021 19m 32s

Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? Are you being pushed whether it contributes meaningfully towards business goals? If all that sounds rather too

Serious Social - Stop whispering into the void

May 17th, 2021 15m 41s

The way brands interact with their audiences on social media has noticeably changed. Consumers are demanding more and will no longer put up with a lack of response or engagement from brands. Whether you're scaling up your organisation or team,

Serious Social - The customer journey on social resembles a Jumanji map

May 7th, 2021 15m 38s

Yes, we think your social customer journey is like the map in Jumanji, welcome to the jungle. In this week’s episode, Katy Howell makes no apology for drawing parallels with the hit movie to explain the complexity and shifting landscape you nee

How to drive MQLs and SQLs through social media

Apr 30th, 2021 16m 29s

In this episode of Serious Social, Colin Jacobs will be exploring how to drive sales qualified leads through better marketing qualified leads on social media. Listen now to discover what a successful demand generation campaign looks like and wh