Wix
SERP's Up SEO Podcast
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Wix
SERP's Up SEO PodcastClaimedEpisodes
Wix
SERP's Up SEO Podcast
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Best Episodes of SERP's Up SEO Podcast
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Is AI writing for long-form web content the right way to go? We don’t think so. Actually, if you’re not careful, it may illicit action from Google. Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, add
Google's recent updates to its algorithm have been all about providing information that is user-friendly and trustworthy. They’re trying to think like a human user to give the best possible results. Nothing scary there! The algorithm aligns mor
Are search engines as relevant today as they once were? People’s expectations around search engines are changing. With a shift of focus on social search, is the way Google and other search engines go about serving results due for an upgrade? Wi
SEO in 2022 is basically *deep breath* one messy map of meeting multiple needs of multiple users at multiple stages. Say that five times fast. As we wander the winding woods and walk wearily through core update after core update, host Mordy Obe
Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, kick off the first episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone! In this episode of SERP's Up, we focus o
In what ways does systematic team collaboration drive success in SEO? Wix’s Head of SEO Communications, Crystal Carter, travels to Brighton SEO to lead a deep discussion into ‘SEO as a team’ with esteemed panelists. What does task delegation
Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works. Wix’s Mordy Oberstein and Crystal Carter bake some high-quality holistic SEO goodies made from SEO approaches, not just from a tactical standpoint but from
Optimizing for accessibility and SEO? Yes. Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for marketing and beyond and how they overlap with doing good SEO. Katherine Wa
Will AI overtake the SERP? Find out as we explore the SEO fallout from Google I/O 2024. Google announced the official launch of SGE at its I/O 2024 event. What does this and the other Search-related announcements mean for SEO and the SERP overa
How can you bring your SEO performance back to life? Wix’s Mordy Oberstein and Crystal Carter discuss ways you can reestablish your content cadence to get SEO production back on track, demonstrating why continually updating your brand with fre
How should Google address the growing presence of Reddit on the SERP? Google is taking a needle-in-the-haystack approach by ranking individual passages rather than overall pages, leading to a ranking surge for forums across the web. Wix’s Mor
How has the affiliate marketing space shifted from an SEO point of view? Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understan
When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO.
How does the maturity of your site factor into SEO? Ultimately, an SEO strategy without phases of site development is no SEO strategy at all. Wix’s Mordy Oberstein and Crystal Carter take a look at site maturity and how it factors into SEO, as
What operational processes should you follow as a marketing agency? Wix’s Mordy Oberstein and Crystal Carter discuss how processes are the backbone of a good digital marketing agency. Hosts of The Long Game Podcast and owners of Omniscient Di
Does AI content rank on the SERP? Can you count on AI content to rank in the future? Wix’s Mordy Oberstein and Crystal Carter investigate the place of AI content in Google’s ranking algorithm. Join them as they take a deep dive into how succe
What is “entity SEO” and how can entities play a practical role when doing SEO? Wix’s Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google dea
Google’s Local Pack is filled with secrets… Wix’s Mordy Oberstein and Crystal Carter are back in action to identify the hidden gems of Google's Local Pack. In this episode, our hosts are joined by the VP of Solutions at Uberall, Krystal Taing.
How do you build an SEO strategy from scratch? How should SEO differ for specific business models? Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the
How do you simultaneously incorporate evergreen & trending content into your SEO lineup? Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically. Offering his
Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into y
The race is on! The AI Generative competition has been well underway and Google has leaned into a major update. Google Gemini has now been introduced. What is Google Gemini? How will it impact SEO? How will it impact search in general? Google
When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services? Wix’s Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you shou
What is structured data markup? What should and shouldn’t you do when adding schema markup to your site? Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and do
What has Google said about the impact user behavior has on rankings? How should you look at user behavior and rankings? What does the Department of Justice’s antitrust trial involving Google uncover about user behavior and rankings? Google has
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