What has Google said about the impact user behavior has on rankings? How should you look at user behavior and rankings? What does the Department of Justice’s antitrust trial involving Google uncover about user behavior and rankings? 

Google has always used behavior metrics, but to what degree? 

This week, Wix’s Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEO’s. 

SEO Content Strategist at Search Engine Journal, Shelley Walsh, joins to cover the Department of Justice antitrust lawsuit against Google, revealing the truth about ranking metrics.

The verdict is in this week as we pass judgment on Google's ranking guidelines here on the SERP’s Up SEO Podcast!

Key Segments

[00:02:36] What's On This Episode of SERP's Up?

[00:03:42] Focus Topic of the Week: Does Google use behavior metrics for ranking? 

[00:20:47] Focus Topic Guest: Shehley Walsh

[00:28:14] Fun with People Also Ask

[00:34:35] Snappy News

[00:45:52] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Shelley Walsh 

Danny Sullivan, Google's Search Liaison

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

SEO Resource Center

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Why SEOs should watch content trends carefully

The future of web content 

News:

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New research study asks if Google Search is getting worse