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Welcome to the Service MVP Podcast, where today's episode takes you on an enlightening journey into the world of 'Pure Motive Service'. Join your host, Joe Crisara, renowned Service Sales Coach, and his esteemed guest, sales veteran Rick Picard, as they discuss this revolutionary approach to customer service and sales.

In this episode, Rick shares his personal experiences and valuable insights on implementing 'Pure Motive Service'. The discussion delves deep into how shifting focus from selling a product to genuinely helping the customer can transform the traditional sales approach and bring about significant changes in outcomes. The central theme revolves around the power of intent, emphasizing the profound impact a right motive can have on our lives.

We explore the critical correlation between 'pure motive service' and responsibility with compelling examples and practical stories. Rick highlights the significance of instilling a sense of responsibility within team members, revealing how this transformational leadership style can result in improved sales results. Through the lens of Rick's own journey in fostering collective responsibility, the episode presents unique insights into overcoming common sales excuses, enabling teams to take charge, and swapping blame for control.

Appreciation and gratitude also form a significant part of the conversation. We hear heartwarming anecdotes about Rick's recognition of his team's efforts in fostering a positive culture. And also, how his firm belief in customer relationships, learning, and responsiveness forms the backbone of his revolutionary approach towards customer service.

This episode concludes with insightful discussions about navigating price-oriented discussions with customers, focusing on long-term value, and constant service improvements. It serves as an invaluable guide for those looking to redefine conventional sales practices and create lifelong customer relations.

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