The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Leah Chaney, Chief Experience Officer and Founder of BetterGrowth providing world class customer experiences.A Real-life sto

How to win customer loyalty?

Apr 7th, 2022 38m 2s

The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Josephine Blümel, who is passionate about bringing the highest level of service and experience in an intercultural market.A

Why (and how) to introduce a purpose-driven GTM approach that improves togetherness

Mar 16th, 2022 48m 35s

The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Douglas van Oijen, a revenue and GTM leader who has an experience and track record in building and serving revenue teams to

The value of connecting commercial and buyer activities in an account centric approach

Mar 11th, 2022 34m 23s

The one who dares to play the game differently, will take competitive advantage. We have aninspiring conversation with Nick Bergman,Sales Professional who has experience and track record in building sustainable C-levelrelationships. Nick helps

Serving your market by growth through togetherness - like tribes do

Jan 5th, 2022 52m 40s

The ones who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Dana Cheragwandi, a Business Development leader who has an experience and expertise in successfully building, adopting and

The new game of Business Development: Engagement & Intelligence through togetherness

Dec 30th, 2021 58m 48s

The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Robert Verkade, a sales leader who has an experience and track record in building and serving new business teams to unlock t

Why to embrace community-led growth

Dec 29th, 2021 49m 37s

The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with André Bressel, an operations leader who embraced community-led growth, how important it is to attract and retain talent and

How to marry brand and revenue while scaling through Europe

Dec 29th, 2021 1h 1m

The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Kees Henniphof, a marketing leader who has an experience and track record in building, positioning and growing of brands and

How growth and happiness play a crucial role in a competitive edge

Nov 16th, 2021 56m 9s

We enter a new era where companies who want to stay relevant have people & happiness as a top priority because of a war for talent and great resignation all around us. The time to act is now. In this podcast we have a conversation with Sales le

How to build Partnerships with a Purpose in a People-centric business world

Oct 21st, 2021 42m 55s

Let’s stay relevant! Oren Yehudai, partnership/channel strategist and leader, who has an experience of working for both SaaS as Tech companies joined Jeroen and Liesbeth on this podcast. Real life stories, innovative ways, and building partners

Staying timeless as a sales & marketer: Always be learning, unlearning and relearning

Oct 7th, 2021 44m

Let’s stay relevant! Romeo Persad, Lecturer Global Marketing & Sales at Rotterdam Business School, who has an experience of working for both B2B and B2C businesses, joined Jeroen and Liesbeth on this podcast. Real life stories, innovative ways,

Leaders who send their one commercial team on a mission in the market, serve!

Sep 22nd, 2021 45m 43s

Let’s stay relevant! Karl Ortmanns, servant commercial leader, who has an experience of working for both SaaS and non-subscription based companies joined Jeroen and Liesbeth on this podcast. Real life stories, innovative ways, and serving your

What do millennials want? Ask them! 😊

Jul 15th, 2021 43m 30s

Many businesses have been talking about the millennials for over 10 years. Millennials as customers, millennials as employees, “How to be a workplace that attracts millennials”. Now we see Gen Z entering the workplace, and hopping on customer j

The transformation of a sales rep. in a people centric-business world

Jul 5th, 2021 51m 50s

In this podcast of Serving your market as Kings or Queens we talk with Curtis Partoredjo, an experienced solution Sales in the IT industry. Curtis worked for different service providers and experienced big differences in how commercial functio

Demand gen in a relationship-driven world: Creating demand internally to succeed externally

Jun 21st, 2021 59m 13s

Let’s stay relevant! Nikos Stouiloudis, demand gen & ABM leader, who has an experience of working for some of the leading organisations within Managed IT services and Cloud infrastructure joined Jeroen and Liesbeth on this podcast. Real life st

Staying relevant as Sales while the rules are changing

Jun 3rd, 2021 42m 24s

Let’s stay relevant! Alexander Lechthaler, Sales Director at an IT company, sees it as his mission to serve his Sales team. Liesbeth and Jeroen talk with Alexander about the evolution of the Sales function, why you need to be creative as a Sale

How to capture growth potential between HQ & Field/ Sales & Marketing?

May 30th, 2021 26m 33s

Let’s stay relevant! Ellen Aas-Nilsen, marketing & channel expert, has defined her ambition to influence others and departments how marketing can contribute to organizational success. Ellen joined Liesbeth and Jeroen in the podcast to talk abou

Building engagement and driving revenue with content & conversations in a B2Human world

May 20th, 2021 55m 52s

Let’s stay relevant! Faye Hawkins, CRO and former MD, with deep understanding of content & conversations strategy with extensive experience in B2B and B2C joined Liesbeth and Jeroen on this podcast about building engagement and driving revenue

How to get business sponsors onboard for innovation and transformation

May 13th, 2021 46m 8s

Let’s stay relevant! Jan van den Hoven, business and transformation leader, who has defined his mission to empowering every person and every organization to grow and achieve more joined Jeroen and Liesbeth on this podcast. Real life stories, in

How to stay true to yourself whilst building valuable relationships with your buyers

Apr 29th, 2021 48m 28s

Let’s stay relevant! Simran Kaur, account executive at Bynder, career-loving parent and customer centric sales leader specializing in new business and market expansion joined Jeroen and Liesbeth on this podcast. Discussions, trends, and real-li

How can Communications functions stay relevant in the digital era?

Apr 22nd, 2021 43m 2s

Let’s stay relevant! Judith Schunke has built and transformed marketing and communications strategies and functions for leading b2b technology companies. Judith joined Jeroen and Liesbeth on this podcast.Communications has become a critical fun

The secrets of multiplying the metric that matters most - Customer Lifetime Value

Apr 15th, 2021 1h 3m

Let’s stay relevant! Oliver Kuegow, business owner and innovative entrepreneur, with a passion for technology, new commercial business models and green energy joined Jeroen and Liesbeth on this podcast.Discussions, trends, and real-life stories

Why accepting a 20% win-rate while achieving 83% is possible

Mar 11th, 2021 46m 25s

Let’s stay relevant! Liesbeth de Rooij and Jeroen Hendriks kick of the conversation around the promise of this podcast. Discussions, trends, and real-life stories on the foundation to achieve an 83% win- rate and a value proposition that has an

How can we improve, modernize and innovate marketing?

Feb 25th, 2021 46m 42s

Let’s stay relevant! Liesbeth de Rooij and Jeroen Hendriks kick of the conversation around the promise of this podcast. Discussions, trends, and real-life stories on how we can improve, modernize and innovate marketing. The world is changing, t

Why kings or queens don’t dominate… They serve the market

Feb 11th, 2021 54m 23s

Let’s stay relevant! Liesbeth de Rooij and Jeroen Hendriks kick off the conversation around the promise of “Serving your market as Kings or Queens”. Discussions, trends, and real-life stories on how the world is changing, the market is shifting

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