Greenwashing is the practice of making a company or product appear environmentally friendly through marketing and branding, even if it is not actually environmentally friendly. This can be misleading to consumers who may believe they are making an environmentally responsible purchase, when in fact they are not.

Greenwashing can be an issue because it undermines the efforts of genuinely environmentally responsible companies and products. It also contributes to a lack of transparency and trust in the marketplace, as consumers may not be able to accurately assess the environmental impact of the products they are purchasing. Additionally, greenwashing can distract from the need for more meaningful and substantive action to address environmental issues.

Raza Khan is a marketing specialist who joins me to try and find some industry answers and we take a look at the latest Web3 trends in fashion.

 
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Raza Khan 

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