Troy Hooper, CEO of Hot Palette America, the parent company of Pepper Lunch is our exciting guest this week. Troy's journey is a fascinating blend of real estate, construction, culinary arts, and supply chain expertise, all converging into his remarkable career path.

Troy delves into the art of choosing the perfect location for success, drawing parallels between real estate and crafting the perfect menu. He emphasizes that just like a well-curated dish, a strategic location is a recipe for triumph.

But here's the real takeaway: it's not just about getting people to try your offerings; it's about ensuring they keep coming back for more. Troy reveals the sobering statistic that 70% of customers never return, shedding light on the true challenges of building customer loyalty in the culinary world.

Moreover, Troy provides valuable insights into the unique challenges the US market faces compared to international markets, offering a holistic view of the culinary landscape.

Tune in to our podcast episode to discover Troy's wisdom and experience firsthand!