Jeff here; this week we're sitting down with Bob Burg, talking about giving and why it's so crucial to your life and business. Bob shares what being a go-giver means and how we can all embody it within ourselves. He explains where our focus should be and how to reach the "reward" we tend to focus on. Bob is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. He is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver,  is one I recommend to everyone. Seriously, read it. Co-authored with John David Mann, it has sold over 850,000 copies and it has been translated into 21 language. The newest parable in the Go-Giver Series is The Go-Giver Influencer. Bob is a great guy and had a lot of great stuff to say; take a listen and let us know what it means to you to be a go-giver!