What if the reason your marketing isn’t working has nothing to do with your ads?

In this episode of Sharkpreneur, Seth Greene interviews Shamir Duverseau, Co-Founder and Managing Director at Smart Panda Labs, who explains why the post-click experience is the most overlooked yet critical part of the marketing funnel, especially for high-consideration purchases. He shares how aligning teams, applying behavioral psychology, and improving digital experiences after the click can dramatically increase conversions and overall performance.

Key Takeaways:

→ Most marketing budgets are spent before the click.

→ Trust must be established immediately after the click.

→ Relevance is the first requirement for engagement.

→ Enterprise marketing challenges are often people problems.

→ Managing stakeholders is as important as managing strategy.

Shamir Duverseau is a cofounder and Managing Director at Smart Panda Labs, a technical marketing agency for enterprise BwC brands. Throughout his career, he has worked across industries, including travel, entertainment, and technology, with brands such as Southwest Airlines, The Walt Disney Company, and NBCUniversal. Over the past 25+ years in marketing, Shamir has held leadership roles overseeing product management, digital strategy, user experience design, web development, testing, and web analytics. Before joining Smart Panda Labs, Shamir was the Senior Director of Digital Strategy and Services for Marriott International’s Vacation Club Division.

Connect With Shamir:

Website: https://smartpandalabs.com/

Facebook: https://www.facebook.com/smartpandalabs

LinkedIn: https://www.linkedin.com/company/smart-panda-labs/

YouTube: https://www.youtube.com/@smartpandalabs7668