Episode 86 – Using the batch system to create social media content for a whole quarter in 5 hours!

We chatted with Rob Osborne about his amazing system for compiling and creating all of your social media content (or marketing) in a super-efficient, effective way.

Freeing you up to spend the time on running your business, delivering your service, or doing anything that you'd rather be doing.

And this way of working doesn't just apply to social media. You can use the 'batching' process to deal with any repetitive task that you do multiple times a month.

Here's what we covered...

• The system has five steps, each of which you can complete in an hour:
• Hour 1
• Identify 5 topics
• These will be the areas your content will be about
• They should relate to your business or your area of knowledge
• Hour 2
• Identify 13 bullet points per topic
• You can use A.I. to help
• 13 ideas/quotes/thoughts or solutions
• Hour 3
• Choose 65 pictures/images
• You can use places such as Pexels or Pixabay
• (check for copyright requirements)
• Hour 4
• Create a template in Canva or your imaging software of choice
• Hour 5
• Set up the schedule
• Scheduling
• You have now got 65 posts, one for each weekday for 13 weeks
• You can schedule them all in one go, or do it weekly
• Power Move
• Create a folder for each topic
• Within that folder create two further folders:
• "To post" - This folder contains all the posts ready to go out
• "Posted" - You move them into here once you've posted them
• That way you know which ones need to go out, and when it's time to start creating some new ones

We'd love to hear about how you have implemented this, or if you've used the same system to help you in another area of your business, or life!

Obviously, it's your responsibility to comply with copyright and trade mark legislation. And, those who create the media that you are repurposing have bills too - so always ensure you're using media that's copyright-free, and accredit where applicable.

Contact me on any of the social links below. And to find out more about what Rob does, and to contact him - there are links below too.

To find out more about sondevelopment and how we can help you and your team:

• Check out the website to see what we do - sondevelopment.com
• Watch some of our YouTube videos
• Connect on social media - Instagram or LinkedIn

To find out more about Rob Osborne and how he can help you do social marketing:

• Red Knight Solutions - website
• Rob's email is [email protected]
• X (Twitter)
• Facebook
• LinkedIn
• Instagram
• YouTube

As always, we’re grateful for your help supporting this podcast. To do this, you can:

• Buy me a coffee (I’d be ever so grateful)
• Rate or subscribe on Apple podcasts by going here – Apple Podcasts
• Contact us on Twitter (X)– we are @sharppodcast here

Thanks EVER SO MUCH for listening. If we help you BE BETTER at what you do, it’s all been worth it!