In this super relatable episode, Susan gets real about a sneaky problem many of us small business owners might not even realize we're doing: putting speed bumps on our potential clients' road to buying from us.

Susan walks us through the pathway your ideal client takes to doing business with you – think awareness, enlightenment, and finally to commitment making – and points out where we might be accidentally have them tapping their brakes.

Susan dishes out some practical tips and tricks to smooth out those bumps, making sure clients cruise right into making a purchase. Perfect for any entrepreneur out there looking to make their client's journey to "yes" as slick as possible.

If you love what you hear today, make sure to sign up for the Getting To Yes Faster, self-paced Video Bootcamp.  Register at https://gtyfaster.com