Before we start this weeks episode, I am so excited to say that She can. She did. has officially rebranded to can.did. - a new kind of networking for more candid conversations. For more details and to join us in there, visit www.meetcandid.com or come and say hello at @meetcandid

This week, I had the pleasure of chatting to Gemma Whates, the London-based Mum of two, VC Scout, Mentor and Founder of All By Mama - the incredible community and marketplace for mothers in their first few years of business.

From how Gemma organised her time in the early days given that she was working full-time during the first year of All By Mama's existence and what led her to eventually focus on the marketplace full-time, what she's learnt from her multiple investment rounds and what she'd do differently if she were to raise money again in hindsight, how she handles the continuous pressure to up-level, not to mention the Mum guilt that reared its head during the pandemic... Gemma has been so supportive to me personally in recent months and I could not have enjoyed chatting to her more. This is Gemma's story so far!

Say hello to our sponsor, Pleo...

The She can. She did. podcast is hosted by Fiona Grayson (that's me, hello!) and this series is sponsored by the incredible team at Pleo (aka. the multi-award winning business spending solution built for forward-thinking teams that has revolutionised the business expenses game) who are offering all She can. She did. listeners your first 3 months free! Whether you're a solo Founder with a team of freelancers or have a team of 2 or 200, head to pleo.io and quote the She can. She did. podcast when prompted to see what all the fuss is about! Their team are on standby to set you up with the offer now - I'm pretty confident that you're going to love them! Enjoy!

The good old social handles should you fancy a further peek...

can.did. @meetcandid

All By Mama @allbymama_network

Pleo @pleo.io

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