Domain authority is the ranking search engines use to stack what links should come first in a keyword search. The range goes from 0 to 100; new URLs are a 1. Let’s say that my website writes a blog post “How to Flip Websites, same” and another business has a similar post same keywords. If the other website has a higher domain authority, it will be placed higher up in the search engine results page (SERP). You might now see why a higher domain authority is of value to a website, everything that you write is given a higher placement in Google, for free.

When business owners are surprised that the person sitting on a domain want $5000, my first question is, what is the domain authority? If the domain is over 50, and you have a solid plan on how to transition the site to work the way you need it to, it’s a no-brainer.

Here is a free online tool where you can check the domain authority of any website:

Website Authority Checker

Improve monthly sales or even create a reoccurring revenue stream

Most of the websites that are available for sale on Flippa.com that are receiving over $1000 offers have a consistent monthly revenue stream. All websites can monetize and either become a personal income generator by offering a product or service, or an affiliate and advertising income.

Sometimes sites come up on flippa.com that you know exactly how to improve the weakness, consider buying one and flipping it. This is a great strategy for website flippers that don’t like creating websites from scratch, but are really good at marketing, or promotion.

Build an audience, both on the website and on other social media platforms

Businesses need people’s attention. To build awareness of a product or service, marketing teams around the World look for audiences who are willing and able to buy what they are selling. As a strategy consider creating a website that drives traffic to businesses locally. The local demographic of an audience can help businesses that don’t have time to curate their audiences, access to the customers they need. And, you can charge them for this access.

I’ll say one more thing, businesses, especially small businesses, are bad at building audiences that they need. It takes a lot of great content that fulfills a need of the audience, along with some very clever and gentle selling.

Create a referral system to other businesses.

There are a few flippers that only do these types of flips. They don’t worry about audiences, there only goal is to pay for traffic, and sell the attention for more than they paid. So if I wanted to set up a flip for a law office, I’d create a page, add every search engine trick I know, then pay to capture leads, and then sell those leads to the law office.

The best purchaser of the domain on a referral system is to sell it to the law office, or whoever your client is. Once you have a formula for generating leads, the law office could purchase it outright instead of paying for the individual leads.

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