Kendra Swalls is a former elementary school teacher turned photographer and entrepreneur who is helping women let go of the notion that perfection equals success. She founded Paisley Layne Photography and is on a mission to help women not only launch their dream business, but to show them all of the marketing and social media tips and tools she's learned on her own journey. She wants women to know that balancing motherhood and your career is definitely possible and achievable. Here, she dives in to creating an effective email marketing strategy from the ground up that feels authentic and fun to both you and your clients. 

Free Lead Magnet Template - http://bit.ly/gmbleadmagnetfree

Email Marketing 101 Blog post - https://www.girlmeansbusiness.com/blog/email101