How to Plan Cornerstone Content & Boost SEO

1 - Niche down

• You should not only have a specific target audience, but you should understand exactly what topics you cover to reach them.
• No more than 4 main categories of content

2 - Each main category should have 1 piece of cornerstone content

• This should be a detailed, keyword-rich piece of content specifically about each main category
• Cornerstone content should definitely be text, not audio or video content

3 - Create an epic piece of content

• Each piece of cornerstone content should be well-written, well-researched, and updated regularly
• Think of these as “ultimate guides to” whatever your main topics are

4 - SEO the crap out of it

• Make sure the focus keyword for each piece of cornerstone content directly relates to one aspect of your business or blog
• Use your main keyword phrase in the title, the first paragraph, H tags, alt text for images, image descriptions, and meta description
• Add secondary keywords throughout the post

5 - Backlink, backlink, backlink

• Every piece of related content you publish should link back to one piece of cornerstone content
• These backlinks should be FOLLOW links, and the anchor text should include the main keyword for that piece of cornerstone content
• When writing guest posts or appearing on other people’s sites, link to one piece of this cornerstone content, and make sure it is a follow link