This episode follows up on the “Horsepower Bonus” Mark promised at the end ofepisode #10. Insiders who have heard this podcast thought that Mark was runningon seven spark plugs but ended up taking notes so that they can incorporate thesenew found learnings into their own marketing plan. You’ll learn about a hiddentarget market that SO many craft suppliers ignore or simply did not know existed.This is a must episode for companies that want to WIN in 2019.Learn more about your ad choices. Visit megaphone.fm/adchoices