Do you ever feel that brands are following a script that was laid out a couple of years ago and just rolling it out now? Adapting to our current reality and developing a more meaningful connection with consumers in the present situation are elements that, according to our guest on this week’s podcast, are missing from a lot of today’s ads.    Atilla Cansun is the CMO of Alliance Healthcare and his Shiny New Object is digital empathy - re-exploring the notion of empathy in the digital era. While brands do more of the same with their ads, they will get a mediocre response at best. However, getting close to what customers need to hear and see today is what will increase engagement and bring about positive results.   To find out more about Atilla’s approach to digital empathy, as well as his advice on chasing big ideas, listen to the podcast or read the write-up on MAD//Fest. And is there a brand you want to commend for speaking in line with our new reality? Let us know in the comments!