As more ex-agency marketers work in-house and brands become more assertive in how they approach their marketing plans, what’s the future of marketing agencies? Should they niche down into highly-specialised offerings or should they approach a consultative selling strategy? Quinn O’Brien, Vice President, Global Marketing at Lenovo, discusses the changing role of agencies as his Shiny New Object in this episode. We analyse the future of marketing from an agency and in-house perspective, as well as go through Quinn’s best advice for marketing students and his views on what makes “wow” marketing.