On the latest episode of the Shiny New Object podcast, we speak to Shruti Samant, who is Digital Marketing Specialist at Procter & Gamble Health.

Shruti's career has come together as a result of following her passion and combining her love of art with technology and engineering. She finds this to have prepared her the best for creating content, which is at the heart of digital marketing.

Her top marketing tip is to follow the latest, be different and stay relevant. And Shruti's Shiny New Object is all about sonic branding and creating memorable audio content with the customer in mind. Listen to her tips and advice in the full episode.